Where fans become leads
Turn match-day attention into verified fan data, sponsor revenue, and season-long loyalty — fully managed by UseAward.
Trusted by sports organisations across Europe
YOU ALREADY HAVE THE FANS.
BUT FANS DON'T PAY THE BILLS.
TURN THEM INTO REVENUE.
USE PREDICTION GAMES TO TURN MATCH-DAY ATTENTION INTO VERIFIED FAN DATA — AND KEEP THEM COMING BACK.
UseAward turns match-day attention into verified fan profiles, measurable sponsor value, and season-long loyalty — through prediction games, MVP voting, live quizzes, and more. Deploy across arena screens, TV broadcasts, social media, and digital channels. Fully managed. Zero tech overhead.
Capture Fan Data
Every scan is a verified fan profile — name, email, and consent, delivered instantly to your dashboard.
Prove Sponsor ROI
Replace logo impressions with named leads, verified emails, and measurable campaign results sponsors can see.
Build Season-Long Loyalty
Re-engage fans between matches with targeted campaigns that drive ticket sales and merchandise revenue.
HOW IT WORKS
QR CODES ON EVERY SURFACE
Place your custom QR codes on arena LED screens, broadcast overlays, social media feeds, printed flyers, or tickets — wherever your fans already look.
- Arena LED screens & jumbotrons
- TV & YouTube broadcast overlays
- Social media, club websites & email campaigns
- Printed flyers, tickets & push notifications
FANS PLAY IN UNDER 60 SECONDS TO WIN PRIZES
Fans can predict match scores, vote for game MVPs in real time, answer trivia to win sponsor prizes, and easily submit their name and email to enter the draw.
- No app download
- No registration needed
- Scan and Play!
SIX ACTIVATIONS ONE PLATFORM ZERO TECH OVERHEAD
Deploy any combination across match day, broadcast, social, and digital — all managed by UseAward.
Prediction Game
City Wolves vs Northside FC
What will the final score be?
Home
Away
Prize: Signed match ball — Sponsor: SportBrand
INSTANT RESULTS & LIVE LEADERBOARD
Includes personal shareable result cards, live local & global leaderboards, real-time sponsor prize winner announcements, and direct integrations with arena LED screens.
- Instant personalised results
- Rank badges (Rookie → True Fan → Legend)
- Live leaderboard broadcasted directly to the arena screens
YOU CAPTURE VERIFIED FAN DATA
Collects names, emails, and phone numbers with consent, delivering a verified email rate of 80–90% with full GDPR compliance, instantly filterable by event, campaign, or demographic.
- Structured profiles for every participant
- Real people, not anonymous views or likes
- Verified emails, consent records, and history
IBM Silver Partner
UseAward captures your 1st-party fan data.
IBM partnership allows enterprise clients to plug data directly into IBM's AI and analytics ecosystem — unlocking deeper segmentation, predictive insights, and seamless integration with existing enterprise infrastructure.
TURN DATA INTO TICKET SALES & SPONSOR ROI
Enables targeted ticket sales promotions, merchandise offers, and post-campaign sponsor lead lists, resulting in up to a +32% ticket sales lift and +23% merchandise revenue growth.
- Turn your database into a premium commercial asset
- Send targeted ticket & merchandise offers
- Prove sponsor value & identify hot leads
Limited Time Offer
Sports club? Try UseAward free!
See if your team qualifies in 60 seconds.
CLUBS THAT ACTIVATED. RESULTS THAT SPEAK.
See how leading sports organizations are transforming fan attention into measurable commercial growth.
1,005 NEW VERIFIED EMAILS.
IN ONE DAY.
UseAward QR codes were integrated into live TV broadcasts and YouTube streams during a beach volleyball tournament. Fans scanned to enter a "Win a Beach Volleyball" prize draw — submitting their name and email in under 60 seconds. Within a single match day, 1,123 fans participated and 1,005 verified emails were added directly to their CRM.
"Contributed directly to higher ticket sales for subsequent home events." — DEPO Open 2025 Volleyball × UseAward
"Our collaboration with UseAward has evolved into a season-long fan engagement and commercial activation strategy since 2020. Through coordinated META campaigns, live arena LED screen activations, MVP voting, and interactive fan experiences, we continuously engage supporters before, during, and after games."
The results go far beyond fan engagement—home game ticket sales increased by 32%, online merchandise sales through pre-game email campaigns grew by 23%, and sponsor interest continues to scale with verifiable metrics.
Ralfs Pleinics
GM of BC Ventspils
10× Latvian Basketball League Champions
"UseAward enabled real-time MVP voting during the Latvia Užavas Cup Final across arena LED screens, national TV, and META campaigns. Within 2 minutes after the game, we had full voting results, sponsor prize winners, and valuable audience data for future events."
Salvis Mētra
Director of the Latvian Basketball League