We help sports organizations collect valuable fan data and monetize it effectively

What we did

Event-specific quizzes built around local sports matches across different towns.

Business focus

Selling sports event tickets nationwide — niche, local-first model.

How it worked

Quiz → first-party data → CRM → targeted follow-up for next events.

Proven impact

• 1st-level fan data collected per event
• Existing loyal audience reactivated via CRM
• Ticket sales increased by 11%

Why it matters

Every event feeds the next one — data compounds, sales grow.Local events → repeat ticket buyers

What we did

A themed quiz about handball heroes, powered by UseAward and distributed locally in Portugal ( Lisbon).

Incentive that mattered

Signed handball ball by Ricardo Andorinho

Target audience

Handball fans · Families · Youth players

How it worked

Quiz → prize motivation → first-level fan data → CRM-ready audience for academy promotion.

Proven impact

• Nearly 300 participants in 7 days
• Significantly exceeded initial expectations
• Clean first-party data collected for CRM
- Activate fans locally

What we did

An all-season 2025/26 fan engagement project built around quizzes, CTAs, and multi-channel activation.

Engagement channels

Paid social media · Organic social · Arena LED screens · Mobile

Content focus

Quizzes about the team, club legacy, and fan heroes — powered by sponsor prizes.

How it worked

Engagement → first-party fan data → CRM → targeted CTAs for tickets & merchandise.

Proven impact

• Next game ticket purchases increased by 19%
• Merchandise CTR reached 17%
• Centralized fan CRM built for season-long activation

Sponsor signal

Sponsors actively participated and are aligned to continue into the next project phase

Why it matters

Season-long gamification turns fandom into measurable revenue and long-term partner value.
- Turn engagement into ticket sales

What we did

Season-long quizzes before, during, and after race days.

Where fans engaged

TV · Email · Social · On-site screens

Proven impact

• 30%+ email open rate
• Centralized fan CRM built
• Sponsor placements inside quizzes

What we did

Live QR codes during TV broadcast led fans to a
60–90 sec quiz.

Where fans engaged

TV screen · Mobile phone

Proven impact

• High QR scan rate during live moments
• Measured engagement per broadcast break
• First-party fan data captured instantly

Why it matters

Turn TV viewers into measurable, owned fan data — without apps.

What we did

Organized a Basketball IQ Challenge during the European Basketball Championship to promote basketball together with sponsors.

Engagement format

6 quiz rounds focused on:
- Basketball knowledge
- The European Championship
- The Latvian national team

Target audience

• Basketball fans
• National team supporters
• Sponsors

How it worked

Championship momentum → themed quizzes → first-level fan data collected via gamified participation.

Impact

• Clearly identified audience demographics
• First-party fan data collected
• Strong foundation for future basketball events & quizzes

Why this matters

It builds long-term basketball fan databases — not campaign-only engagement spikes.

What we did

Gamified quizzes around EGBL youth tournaments, distributed via paid digital campaigns.

Target audience (CTA-focused)

Families · Sports managers · Sponsors

How it worked

Paid campaigns optimized using participant demographics → quizzes used as engagement & data layer.

Proven impact

• Verified reach, views & submissions
• Audience insights for sponsor targeting
• Clear foundation for sponsor packages & pricing

Why this matters

Youth sports engagement creates family-level data, not just followers — unlocking real sponsorship value.

It builds long-term fan & family databases, enabling sustainable sponsorship value beyond campaigns