UseAward – Fan Engagement Platform for Sports Organizations

World Strongman × Dubai, UAE

Global launch · Gamified data capture

What we did

Launched fan engagement for the first international World Strongman event in Dubai using quizzes and gamified mechanics.

Engagement format

Quizzes · Polls · Prediction games

Incentives

Official World Strongman merchandise

Target audience

Fans · Athletes · Global strongman community
📍 Worldwide (event hosted in Dubai, UAE)

How it worked

Gamified content → incentive-driven participation → first-party fan data collected.

Proven impact

• First verified fan database for the new international event
• Global audience engagement from day one
• Foundation for a legally compliant, direct communication channel
• Launch a global sports community

Passportix × Local Sports Tickets

Event ticketing · Fan engagement

What we did

Integrated fan engagement with local sports ticketing platform for seamless event experiences.

Engagement format

Quizzes · Polls

Incentives

Free tickets and merchandise

Target audience

Local sports fans
📍 Latvia

How it worked

Ticket-based engagement → gamified participation → data collection.

Proven impact

• Increased ticket sales through gamification
• Built direct fan communication channel
• Enhanced event day experience

Sportrack × Handball Academy

Youth sports · Community building

What we did

Partnered with Sportrack Handball Academy to engage young athletes and their families.

Engagement format

Quizzes · Prediction games

Incentives

Academy merchandise and training sessions

Target audience

Young athletes · Parents · Handball community
📍 Latvia

How it worked

Community-focused content → family engagement → academy growth.

Proven impact

• Expanded academy community reach
• Improved parent-academy communication
• Increased enrollment inquiries

BC Ventspils

Basketball · Fan engagement

What we did

Deployed fan engagement tools for BC Ventspils basketball club during home games.

Engagement format

Quizzes · Polls · Prediction games

Incentives

Club merchandise and VIP experiences

Target audience

Basketball fans · Local community
📍 Ventspils, Latvia

How it worked

In-arena engagement → QR code participation → fan database growth.

Proven impact

• Significant growth in fan database
• Enhanced in-arena experience
• New sponsorship revenue opportunities

Motocross Championship 2025

Motorsport · Event engagement

What we did

Gamified fan experience for the 2025 Motocross Championship series.

Engagement format

Prediction games · Quizzes

Incentives

VIP passes and event merchandise

Target audience

Motorsport fans · Athletes
📍 Latvia

How it worked

Event-driven engagement → real-time predictions → fan data capture.

Proven impact

• Cross-event fan database built
• Sponsor engagement opportunities created
• Enhanced spectator experience

Best4SportTV × Beach Open 2025

Beach sports · Media partnership

What we did

Collaborated with Best4SportTV for the Beach Open 2025 fan engagement campaign.

Engagement format

Quizzes · Polls

Incentives

Event passes and branded merchandise

Target audience

Beach sports fans · TV viewers
📍 Latvia

How it worked

Broadcast integration → social media engagement → data collection.

Proven impact

• Connected TV and live audiences
• Extended event reach through digital engagement
• Built media partnership data pipeline

Basketball IQ Challenge

Basketball · Gamification

What we did

Created the Basketball IQ Challenge — a gamified knowledge test for basketball fans.

Engagement format

Quizzes · Leaderboards

Incentives

Prizes and recognition

Target audience

Basketball fans worldwide
📍 Global

How it worked

Knowledge-based quizzes → competitive leaderboards → viral sharing.

Proven impact

• High engagement and completion rates
• Viral social sharing
• Quality fan data collected

European Girls Basketball League

Women's basketball · Community growth

What we did

Supported the European Girls Basketball League with fan engagement and community building.

Engagement format

Quizzes · Polls · Prediction games

Incentives

League merchandise and tickets

Target audience

Women's basketball fans · Players · Families
📍 Europe

How it worked

Community-focused engagement → cross-border participation → league growth.

Proven impact

• Pan-European fan community established
• Increased visibility for women's basketball
• Sponsor interest generated

Latvian Basketball Užavas Cup Final

Multi-channel MVP voting · Fan data activation

What we did

Activated MVP voting across three communication channels (Arena, TV, Social) capturing unique participant data and fan engagement trends for BC Ventspils vs BC Valmiera Glass VIA.

Engagement format

Online Voting · MVP Selection

Incentives

Signed basketball by the Užavas Cup winners

Target audience

Basketball fans · TV viewers · Social media followers
📍 Latvia

How it worked

Integrated QR codes on Arena LED screens and TV broadcasts + social media links to the UseAward platform for instant participation.

Proven impact

• 51.66% participation from in-arena fans (Arena QR)
• 38.52% engagement from national TV broadcast (LTV7)
• 9.82% digital audience capture via Social Media
• First-party fan data collected and segmented in real-time
• Measurable, data-driven sponsorship value for partners

We help sports organizations collect valuable fan data and monetize it effectively

Turn Passive Fans into Engaged Supporters

AI-Powered Fan Engagement

Targeted Social Media Marketing

Technical Setup Is Easier Than You'd Think!

Real-World Success –
Rigas Zelli (case study)

World Strongman × Dubai, UAE

Passportix × Local Sports Tickets

Sportrack × Handball Academy

BC Ventspils

Motocross Championship 2025

Best4SportTV × Beach Open 2025

Basketball IQ Challenge

European Girls Basketball League

Latvian Basketball Užavas Cup Final

Competitive Advantage

Ready To Grow Your Fanbase And Turn
Engagement Into Revenue?

We help sports organizations collect valuable fan data and monetize it effectively

Turn Passive Fans into Engaged Supporters

AI-Powered Fan Engagement

Targeted Social Media Marketing

Technical Setup Is Easier Than You'd Think!

Real-World Success –Rigas Zelli (case study)

World Strongman × Dubai, UAE

Passportix × Local Sports Tickets

Sportrack × Handball Academy

BC Ventspils

Motocross Championship 2025

Best4SportTV × Beach Open 2025

Basketball IQ Challenge

European Girls Basketball League

Latvian Basketball Užavas Cup Final

Competitive Advantage

Ready To Grow Your Fanbase And TurnEngagement Into Revenue?

Real-World Success –
Rigas Zelli (case study)

Ready To Grow Your Fanbase And Turn
Engagement Into Revenue?