From a Laser Run in Chișinău to 167 Known Fans: What the Moldova Pilot Showed

Anrijs Brencāns
Sport Tech Expert | Building AI-powered sports data & fan engagement ecosystems | CEO @ Fan Apps & UseAward | Co-founder @ Sportstech Latvia | Lecturer | Adviser
November 8, 2026

Three weeks ago, I shared that UseAward would be the digital partner for the UIPM - World Pentathlon Laser Run City Tour in Chișinău and the “Pentatlon Inclusiv pentru copii” project. Here is what happened.

The results

In one week, with a local Facebook & Instagram campaign and a quiz about modern pentathlon:

• 12,525 people reached in Chișinău and the surrounding 30 km
• 1,804 quiz views
• 167 fans who are now known contacts of the Federation

The finding that surprised us most

At the venue, 1 in 5 people who opened the quiz completed it (20.6%), compared with 8.3% online. That is 2.5× higher, with no paid media behind it, just a QR code and people who were already there.

“This pilot shows what data can do for Moldovan sport. We want more federations to know their fans the same way.”

Cristina Vasilianov, Vice President, NOC MDA

Reach is easy to buy

What matters is what stays afterwards: a fan database the Federation owns, with people it can thank, invite back and show to sponsors.

Thank you

Thank you to the Modern Pentathlon Federation of Moldova, Alexei Vasilianov, Cristina Vasilianov, the National Olympic and Sports Committee of the Republic of Moldova, Moldindconbank and every partner who made this first event happen, and to the children who ran alongside the athletes.

What’s the one thing you’d want to know about your fans? Let’s find out together ->