November 13, 2026
IBM Publishes Our Legia Warszawa Story: 17,007 Fans, 861 Consented Profiles, No New App
Sport Tech Expert | Building AI-powered sports data & fan engagement ecosystems | CEO @ Fan Apps & UseAward | Co-founder @ Sportstech Latvia | Lecturer | Adviser
17,007 fans in the stadium. 861 consented fan profiles. No new app.
IBM has published the story of our work with Legia Warszawa S.A., connecting matchday participation with first-party fan data.
The brief was clear: launch quickly, require no app download, and manage the activation so the club could focus on the match.
Eight days later, fans at Legia’s 110th anniversary Legends Match scanned the stadium QR code and played a UseAward quiz on their phones. Winners were identified within minutes and took penalties against a club legend by half-time.
The results
- 861 completed entries with consent, equivalent to 5.1% of attendance
- 686 further completed entries through an Instagram quiz
- No app installation required
What happens after the final whistle
The lasting value is a direct, consent-based relationship the club can develop through more relevant experiences and partner offers.
Part of UseAward by FanApps is built on IBM watsonx and IBM Cloud. The planned next step is watsonx Orchestrate, supporting fan segmentation and more relevant partner communications.
What could your club do with a growing database of fans who actively choose to hear from you?
#FanEngagement #FirstPartyData #SportsTech #IBMPartner